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Diploma in Digital Marketing Program Details

Batch

2026

Duration

1 Year Degree

Eligibility Criteria

!0+2/UG

Course Mode

5 Days A Week

Seat

70

Diploma in Digital Marketing Course Overview

The Diploma in Digital Marketing is a comprehensive program designed to equip students with the skills and knowledge required to succeed in the fast-growing digital industry. This course focuses on building expertise in online marketing strategies, helping students understand how businesses promote their products and services across digital platforms. Throughout the program, students gain practical knowledge in key areas such as search engine optimization (SEO), social media marketing, content marketing, paid advertising, email marketing, and web analytics. The curriculum is designed to provide a complete understanding of how digital marketing campaigns are planned, executed, and optimized for better results. The course emphasizes hands-on learning and real-time experience, allowing students to work on live projects, create marketing campaigns, and manage digital platforms. Students also learn to use industry tools and software for campaign management, performance tracking, and data analysis. In addition to technical skills, the program focuses on creativity, strategic thinking, and communication, enabling students to create effective marketing content and campaigns. Training in website development and online branding further enhances their ability to build a strong digital presence. Upon completion, students are prepared to work as digital marketing professionals, manage online campaigns, work as freelancers, or start their own digital marketing business.

Comprehensive Digital Marketing Training

  • Learn all major aspects of digital marketing

  • SEO, social media marketing, content marketing, paid advertising, and online branding.

  • Work on live campaigns, real-time projects
  • Practical assignments to gain industry-ready experience and confidence.
  • Learn how to improve website rankings on search engines

  • Through keyword research, on-page, and off-page optimization techniques.

  • Gain skills to manage and grow social media platforms like Instagram, Facebook, LinkedIn, and Twitter for business promotion.

  • Learn to create and manage paid campaigns.
  • On Google and social media platforms, including targeting, budgeting, and performance tracking.
Wedcel Iinstitute Admissions Open 2026 - Apply Today

Why Choose Wedcel Iinstitute for Diploma in Digital Marketing?

Choosing the right institute is essential to build a successful career in the digital world, and our Diploma in Digital Marketing program is designed to provide the perfect combination of practical skills, industry knowledge, and real-time experience. We focus on hands-on learning and live project training, ensuring that students not only understand digital marketing concepts but also apply them through real campaigns and assignments. This practical approach helps students gain confidence and become job-ready from day one. Our curriculum is industry-oriented and up-to-date, covering all key areas such as SEO, social media marketing, paid advertising, content creation, email marketing, and analytics. Students are trained according to current digital trends and tools used by professionals. With guidance from experienced mentors and industry experts, students gain valuable insights into market strategies, campaign optimization, and client requirements. We also emphasize creativity, strategic thinking, and communication skills, which are essential for success in digital marketing. We provide live project exposure and portfolio development support, enabling students to build a strong portfolio and showcase their work to potential employers or clients.


    Key Highlights

  • Practical, hands-on digital marketing training
  • Live projects and real campaign experience
  • Industry-relevant and updated curriculum
  • Training with latest tools and platforms
  • Focus on creativity and strategic thinking
  • Portfolio development support
  • Career guidance for jobs and freelancing

    Additional Features

  • Practical Assignments & Real-Time Projects
  • Website Development using WordPress
  • Exposure to Latest Digital Marketing Trends

Admission Eligibility & Fee Mode


Wedcel Institute
Candidate must have a 10+2 from a recognized university/institution
Wedcel Institute
Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)
Wedcel Institute
Candidate need to clear the Wedcell institute Global Entrance Test (GET)
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Unified Payments Interface UPI
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Bharat QR
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Net Banking
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How to Apply for Diploma in Digital Marketing?

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Enrollment

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Course Syllabus

Lesson 1: Introduction to Digital Marketing

This lesson introduces the fundamentals of digital marketing, including its importance, various channels, and how businesses use online platforms to promote their products and services.
Students learn how websites work, including domain, hosting, and website structure. This lesson also covers basic website creation using WordPress and landing page design.
This lesson focuses on improving website visibility on search engines through keyword research, on-page optimization, off-page techniques, and basic technical SEO.
Students learn how to create engaging content including blogs, articles, and social media posts. This lesson also covers content strategy and storytelling techniques.
This lesson covers marketing on platforms like Instagram, Facebook, LinkedIn, and Twitter. Students learn content planning, audience engagement, and growth strategies.
Students learn paid advertising on search engines, including campaign setup, keyword targeting, budgeting, and performance optimization using Google Ads.
This lesson focuses on creating paid campaigns on platforms like Facebook and Instagram, including audience targeting, ad creatives, and campaign analysis.
Students learn how to create email campaigns, newsletters, and automated marketing sequences to engage and retain customers.
This lesson teaches how to analyze website traffic and campaign performance using tools like Google Analytics, helping students make data-driven decisions.
Students work on real digital marketing campaigns and build a professional portfolio showcasing their skills, preparing them for jobs or freelance opportunities.


WedCell Institute Campus

D-27 Green Park Main New Delhi-110016, India
Office Hours: 9AM - 7PM, Monday to Saturday.